Dennis Ferrer - Hey Hey! (tj. kako je napravljen hit)

[super011]

artist: DENNIS FERRER
song: Hey Hey!
label: OBJEKTIVITY
cat number: OBJ014

format: 12" / Digital
release date: December 1st 2009
file under: House

Following his summer smash "Sinfonia Della Notte" Dennis Ferrer returns to his own Objektivity imprint with a brand new vocal track that should be a contender for single of the year - foregoing any more hyperbole here Dennis describes what's behind the song in his own words -

"So I figured there wasn't really too many voxes coming out these days that don't sound dated in what was considered soulful vocal house. Due to the fact that some people just don't get that the scene HAS changed. Music is about evolution..pushing boundaries..keeping current yet not forgetting to employ some of your roots. Also remembering that at the end of the day a good song you can sing to will make most people dance. There's always the exceptional track record..but i was beginning to miss what brought me to the scene in the first place. Something i can sing with as horrible as i sound LMAO!! We all sound good in the shower so it's all good though!!

So here it is....the record is called Hey Hey!! I wrote this about the first time someone meets someone that piques your interest in the street. You walk by and someone grabs your attention. Most of the time you don't want it but occasionally you'll entertain someone and if the stars align right...well you hook up. Sometimes it turns out bad and you reflect and you tell yourself...DAMN! why'd i do that in the first place. That's the thought that went into this when i wrote it.

I had a difficult time looking for the right person to sing this song as it wasn't the generic vox record of old. I needed an edge. Someone who's voice had personality. I think I found it with this artist.

The record is definitely different and might take ya a few listens but I hope you enjoy as it comes from the heart.

Production Points for my Peers. NOTE** if your just regular folk you DEFINITELY want to bypass this whole mumbo jumbo ROTFLMAO! :

Lead vox was done through a Neumann U67 into a Neve 1064 lightly compressed @ 4:1 slightly fast attack..med/slow release on a Tubetech CL1B modified with Mullard tubes.

Chorus voxes was Me, Vivien Goldman (the wonderful professor of post-punk at NYU who also wrote and performed the 1981 post-punk classic "Launderette") and Dominique Keegan of The Glass. They were done through a Neumann U47 in Omni (cuz we were scattered around the booth..cardoid would've sounded weird..too focused on one particular person) into a Neve 1064 and compression was done through a Purple MC77.

Kick/Bassline relationship was a MAJOR pain in the ass. If the kick was too loud then the hook that kept everything together would just fall apart and vice versa. I finally figured out that I would have to sidechain the bass with a compressor so that when the bass would hit at the same time as the kick...the kick would duck out the volume of the bass at that precise moment to prevent an annoying buildup of some frequencies. I tried it with UAD comps...to no avail. Simpler was better and Nuendo's basic compressor did the job quick and dirty.Cubase also has that sidechaining ability with it's comp..so if you have that check it out. At the end of the day I had to forget about it being pounding and rely on the song. Since in reality it's all about her.

The crazy riff in the middle to the end was done with a Juno 106 vst plug in. It's just white noise with a bit of tone in it. I ran it out to my ATS-1 Tape simulator to give a bit more edge and weight. Then back into Nuendo. It's kind of obnoxiously loud..but that's the point. Sometimes perfect ain't perfect.

FX were done with Altiverb and some TC6000 and Lexicon 960L impulses...you have to get these from another vendor as audioease doesn't have them. The delay on the lead was from UAD's Cooper Time Cube...which is excellent at short delays. That's all i put on her..I swear. No reverb..nada..just a 1/8 note delay that's barely audible...more so when she kicks it up a notch in volume.

Quick Note...all my tracks when recorded NEVER went above -16dbfs . 0db in your DAW is NOT 0db. Get that right yall. Depending on your converters -16 to -20dbfs is 0db on hardware. If you record and mix higher than that then you are pushing your converter and mixes past the limit AND that's why people think digital sounds harsh. If you are rendering in the box then make up the gain on the mix buss with a limiter / maximizer and don't go above (-0.3).

There ya go....my tip for the day lol.

Bless all of you...and i'll see all you soon enough in some club...some country sometime soon

[SumAnuT]

E sta sve nece postati hit ...
Sto bih voleo da imam ukus ko ljudi koji slusaju mainstream, pa da i ja slusam po 5 novih hitova svaki dan.

[DaBear]

Originally Posted by SumAnuT

E sta sve nece postati hit ...
Sto bih voleo da imam ukus ko ljudi koji slusaju mainstream, pa da i ja slusam po 5 novih hitova svaki dan.

Pazi...pesma JOS NIJE POSTALA HIT!
Full commercial release je tek u Martu 2010 !!

Pete Tong nije nikakva garancija da je pesma hit....vrti se po klubovima...malooo je drugacija od ustaljenog house sablona, i ODMAH svi skoce kao da je to nesto nevidjeno.
Krene hype na sve strane...ali tako se radi posao! Sad ce da trube na sve strane narednih 4 meseca dok ne izadje ploca.

Pa i pored svega toga, ovo nece biti VELIKI hit na oficijelnoj singles listi.
Mozda udje u Top15 (max!) i to je to..treba svega par hiljada da se proda za to...
Znajuci Defected records (koji su potpisali) to ce izaci na gomili kompilacija, i svi ce da uzmu po neku paricu...nista veliko, ali na ovu krizu - sve je super!

Znam tonu pesama koje Pete Tong pustao i gurao, a da nisu nista uradile.
Pomogne malo, ali nema garancije.

Kad sam ja, svojevremeno, uradio Doobie Brothers bootleg (Zanzibar - Rockstars)..prodavali smo po 4-5 komada nedeljno po DJ radnjama. Cime je Pete Tong pustio - SKORO SVE RADNJE su odmah narucile po 100 komada (u UK je tad bilo oko 300 DJ vinyl radnji, pa ti vidi!!) uvaljali smo 8,000 komada ovde i 1,000 u New Yorku!! pre nego sto smo je potpisali za Warner...(za lepe pare) i vrteli su je svi...i NIJE BILA HIT!!

Opusteno...

[DADDY Z]

Paaaaaa ok.ali ovde nije samo bitna priča o mjuzi nego su tu i poznanstva (pogledaj samo kakva DJ imena ga guraju),marketing, kao i njegove zabavljačke sposobnosti (glumatanje i đuskanje) i jo? mnogo drugih propratnih stvari koje će ovo naduvati u veliku priču...

[DaBear]

Originally Posted by DADDY Z

Paaaaaa ok.ali ovde nije samo bitna priča o mjuzi nego su tu i poznanstva (pogledaj samo kakva DJ imena ga guraju),marketing, kao i njegove zabavljačke sposobnosti (glumatanje i đuskanje) i jo? mnogo drugih propratnih stvari koje će ovo naduvati u veliku priču...

sve je to deo male mashinerije....svi ti Radio DJ-ejevi i vlasnici dance labela se drze zajedno, jer jedni drugima prave posao.
Jedan vrti na radiju sto ovaj drugi izdaje...a zajedno izdaju kompilacije !!
DJ da svoje ime, a ovaj drugi svoj label itako...para na paru...

Pre par godina se na ovaj nacin napravi veeliki buzz i hype..pa major labels (koje nemaju pojma o dance muzici) pocnu da se otimaju o singl, misleci da imaju hit! Plate stotine hiljada (za 1 singl!!??) i on na kraju prdne u chabar !!

E to vise nema...opekli se 1000 puta....

[HeatMan]

ja ovu stvar chujem kao metronom i ribu koja peva. majke mi. nishta ne chujem ovde shto bi me privuklo

[awacs]

Originally Posted by HeatMan

ja ovu stvar chujem kao metronom i ribu koja peva. majke mi. nishta ne chujem ovde shto bi me privuklo

I ja je tako čujem. Dok se ne pojave one udaraljke posle 1:50 (ono ?to nit je timbales, nit' je djembe, nit je jbmlg, ali svira "dotted 8th's"). To mi veći hook od HeyHeyHey, samo zbog toga mogu da slu?am pesmu do kraja.

A riba inače peva kao bilo koja wannabe sa Balkana.

Pozdrav,

Vasa

[Bockie]

...za 10 tak godina ce deca skakutati opet oko vatre bosonoga...

[silicon science]

Originally Posted by Big Bockie

...za 10 tak godina ce deca skakutati opet oko vatre bosonoga...

Sto, pa to je super

[Bockie]

Pedofilu matori jedan....!