Everything popular is wrong: Making it in electronic music, despite democratization

[Coconut]

Jedan od zanimljivih novih nacina stvaranja, marketinga i prodaje muzike je npr. pledge music http://www.pledgemusic.com/ gde se sastaju muzicari i fanovi koji takoreci zajedno stvaraju produkt tj. muziku. "PledgeMusic provides fans and artists the opportunity to work together to make new records and raise money for charity. By combining new social networking technology, old school music biz know how and an irresistible menu of exclusive incentives, fans can visit the site to hear great new music, enjoy and share unique experiences with the artists they love and actively participate in the release process."

Intervju sa Benji Rogersom pokretacem pledge music-a
from Rupert Brown on Vimeo.