Re: Kolko ko?ta hit
svega ima puno i jednostavno treba skrenuti paznju (jako) velikom broju ljudi u kratkom roku na nesto..bilo film, muzika, itd..
Pogotovo kod filmske industrije, gde se film pokaze u prvoj nedelji - ako usere, nema teorije da se posle izvuce...
Marketing makes up a huge chunk of modern movie budgets -- $35.9 million on average -- largely because the fates of many Hollywood releases are sealed in the first week. Big money is spent on trailers, TV ads, billboards, and Web sites to pack people in on opening weekend. That strategy seems to work: "Spiderman 3" made 45 percent of its total gross ticket sales in its opening week, while "X-Men: The Last Stand" made 52 percent of its money in its first week of release [source: Box Office Guru]
When calculating a marketing budget, the rule of thumb is to spend 50 percent of the rest of the production costs (pre-production, filming and post-production) [source: Vogel]. So if a movie costs $100 million to make, you'll need an additional $50 million to sell it.
Za Kung Fu Pandu - marketing je bio isti koliko i production budget - oko $180M...
Pare mora da se izvuku i da se uzme jos nesto odozgo !!
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